Case Study 1

August Alsina - No Love ft. Nicki Minaj

This music video is about a broken relationship because of the male's noncommittal ways which links to the title of the song "No love". This is shown through various scenes of August Alsina mindlessly spending time with another woman and ignoring his lover (Nicki Minaj) who's back at home.

This music video is predominantly narrative based as throughout it shows the progress from the two showing affection to them being distant after she see's the other girl calling his phone. The video works alongside the lyrics to show the contrasting feelings about the situation whereby Nicki Minaj is left curled up on the sofa looking distraught whilst August Alsina continues to spend time with the other girl "Ariana". The video portrays that he isnt the settling down type "if you looking for somebody, tryna settle down, I probably wont be around" and how that affects his lover emotionally. In a sense the video portrays the theme of unrequited love as throughout Nick Minaj is portrayed as a scorned lover although towards the end he tries to make up for his actions by presenting her with a big bouquet of roses

The video doesn't have a great amount of lip synching as it's more focused on telling a story however when it comes to Nicki Minaj's verse where she's finally expressing herself in a harsh tone after keeping quiet for all that time lip synching is used and I feel as though this was done to show her breaking out of her shell and finally letting out her emotions verbally.

Medium close up is the main shot used throughout the music video which allows the audience to see the facial expression of each person whilst also seeing some of the clothing. In the beginning Ariana is seen wearing light colours whereas Nicki Minaj is seen wearing black which could be used for a representation of their mood. Black and white filter is used in the beginning as a flashback of how the two were before. Split screen has also been used on various occasions to show a moving image related to their situation for example they are compared to lightening when they were having their disagreements and compare to a blooming flower when they made up. I particularly like this effect and feel like I could use it in my music video to create a similar effect.

The audience are encouraged to buy the record as the chorus is repetitive and therefore sticks in the listener's head and makes them want to download the track. Also they may be a fan of either artist or both and may want to continue supporting this artist by purchasing their music.