Case Study 3

Fekky- Way Too Much (Ft Skepta)

This song is mainly about the life excesses of the two grime artists featured in the song. The title of the song "way too much" is often repeated throughout and the lyrics suggest that because of the great success they are making in life they are attracting female attention

This is reflected in the video where the two artists are seen wearing big gold chains which often has connotations of wealth and also features the  two artists holding red solo cups throughout which stereotypically links to college party culture and links back to the lyrics. This could mean that the target audience is around 16+ particularly males as they may be able to identify with the artists.

The video is mainly performance based as for the majority of the video the two artists are seen directly addressing the camera whilst using hand gestures to emphasize the lyrics also this type of approach is conventional of the genre, grime, music video's

The camera shot often used throughout the video is medium long shot and is often shown from a low angle cutting pace has been edited to match the beat of the song and also the camera moves about to match the beat of the music 

use of primary colours