Case Study 2

Drake- Started From The Bottom

This music video is mainly narrative based as it tells a story of how Drake "Started From the Bottom" by showing as it features various scenes of everyday life things such as going to work and playing at a football match in a attempt to show the audience that Drake started out as a ordinary person but after hard work has made it big in the music industry. His success is shown through the expensive car and flying in a private jet. The artist is represented as being quite successful and also is represented as being pure in a sense almost like a angel as in the beginning he's wearing all white, this representation could be trying to connote that he's a person that people look up to. 

There aren't huge amounts of lipsynching within the music video but the part that stands out is where he's talking about how people are undermining the effort he put in to his work. The use of lipsynching in this case gives off a sense of passion he has to show people that he did put in effort to get where he is today which links back to the lyrics "we just want the credit where its due"

There are various camera angles used in this video but the most common shots used are medium long shots. Special effects aren't used as such in this music video which portrays a sense of reality and makes the song more believable and makes it seem more like a movie about his life. Due to there being one or two swear words I'd say that the primary target audience are males aged 16+ as they may look up to drake as a role model for being successful or they may identify with his situation of starting out as ordinary person but progressing upwards. I like the idea of showing the contrast between his life before and after and feel I could take this and apply it to my own music video.